Our Team
Led by standards. Built for development
Jordao Costa (JC Elite)
Jordao Costa is the Founder of JC Elite Coaching and a semi-professional footballer with extensive experience in academy, semi-professional, and professional environments.
Featured in the Manchester Evening News, Jordao has established JC Elite Coaching Ltd as a professional, founder-led programme designed to support players at every stage of their journey and each session reflects his commitment to elite standards, clarity, and consistency
CEO & Founder 
Ben O’Brien
Ben O’Brien is JC Elite Coaching’s dedicated cameraman, responsible for capturing high quality visual content across sessions, camps, and elite training environments. His work plays a key role in showcasing player development, session intensity, and the professional standards of JC Elite.
JC Elite Professional Camera Man
JC Elite CoachJoao Soares
João Soares who is also a current semi-professional footballer specialises in elite player development, combining high-level technical work with strong emphasis on game intelligence and composure. With experience in academy football and professional environments, he understands exactly what is required to progress within the modern game.
JC Elite CoachDenis Cheben
Denis Cheben delivers high-energy sessions designed to build confidence, intensity, and attacking freedom. His coaching style encourages players to express themselves, play with belief, and develop the mindset needed to take risks in attacking situations.
Known for his ability to connect with players, Denis creates an environment where energy, enjoyment, and hard work combine.
Joao Vasco
João Vasco is a highly experienced technical and tactical specialist with a deep understanding of player development across multiple levels of the game
With a wealth of experience representing EFL clubs, João brings a professional, detail driven approach that sharpens technical quality while improving decision making under pressure.
JC Elite Coach